Psychology of Changing the Paradigm in Racing Steering Wheels
On April 23rd, 2013 in Berlin Germany, the Steering Wheel Guy, Ed Dellis, explains the challenges engineers face when trying to consider a new convention that falls outside of the set of rules and principles they currently embrace that have been established and proven over the years using the scientific method.
He starts by describing that you're only limited by your imagination AFTER the art and science of plastic manipulation gets behind you through training.
Then he goes on to explain that pasticians much learn to see with their hands much like a body man does at a body shop since looks alone can be deceiving.
Since Type A engineers typically think in syllogistic If-Then serial thinking patterns, it's more difficult for them to think outside their boxes.
Instead, Dellis suggests that a more parallel thought process -- normally associated with right-brained thinkers -- allow plasticians to have a broader array of organic solutions available.
"Tell Me What I Need To Know That I Don't Even Know To Ask Right Now."